# Apollo.io vs Clay

Apollo.io is freemium — a usable free tier with paid plans above it. Clay is freemium — a usable free tier with paid plans above it.

| | Apollo.io | Clay |
|---|---|---|
| Pricing | Free tier + paid plans | Free tier + paid plans |
| Free to start | Yes | Yes |
| Category | Data Analysis & Business | Data Analysis & Business |
| Type | Sales & Customer Intelligence | Sales & Customer Intelligence |
| Best for | Free Starter plan with unlimited contact emails (10,000 credits/mo fair-use) | AI-powered data enrichment and prospecting |

## FAQ

### Apollo.io vs Clay: what is the difference?

Apollo.io is freemium — a usable free tier with paid plans above it and is listed for free Starter plan with unlimited contact emails (10,000 credits/mo fair-use). Clay is freemium — a usable free tier with paid plans above it and is listed for AI-powered data enrichment and prospecting. Both sit in Sales & Customer Intelligence.

### Is Apollo.io or Clay cheaper to start with?

Neither — Apollo.io and Clay are both freemium, so the choice comes down to capability rather than cost. Both entries list what they uniquely do above.

### Which should I choose, Apollo.io or Clay?

Choose Apollo.io if you need free Starter plan with unlimited contact emails (10,000 credits/mo fair-use); choose Clay if you need AI-powered data enrichment and prospecting. Flocci AI Tools does not rank one above the other — it shows both feature sets side by side and lets the requirement decide.

## Related

- [Apollo.io](https://aitools.flocci.in/tool/apollo-io)
- [Clay](https://aitools.flocci.in/tool/clay)
- [Apollo.io alternatives](https://aitools.flocci.in/alternatives/apollo-io)
- [Clay alternatives](https://aitools.flocci.in/alternatives/clay)
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Source: Flocci AI Tools — https://aitools.flocci.in/compare/apollo-io-vs-clay

Facts last verified: October 2026