What is the best free alternative to Clay?
Unify is the closest free alternative to Clay: same Sales & Customer Intelligence sub-category, and it is free tier + paid. Credit-based AI GTM platform combining intent signals, enrichment and outreach
Best free Clay alternatives
Looking for a free alternative to Clay? Here are 9 sales & customer intelligence worth trying — 5 with a free tier. Clay itself is free tier + paid.
| Tool | Clay (you searched) | Unify | Salesforce Agentforce | HubSpot Breeze |
|---|---|---|---|---|
| Pricing | freemium | freemium | freemium | freemium |
| Best for | AI-powered data enrichment and prospecting | Credit-based AI GTM platform combining intent signals, enrichment and outreach | Build/deploy autonomous agents natively across Salesforce Sales/Service/Marketing Cloud | Suite of AI agents (Customer, Prospecting, Content, Data) built into HubSpot CRM |
| Visit | Open ↗ | Open ↗ | Open ↗ | Open ↗ |
Clay alternatives — straight answers
Are there free Clay alternatives?
Yes — 5 of the 9 alternatives listed here are free or freemium: Unify, Salesforce Agentforce, HubSpot Breeze, Apollo.io, Zendesk AI. The other 4 are trial or paid.
Is Clay free?
Clay is free tier + paid. There is a free tier you can work in, with paid plans above it.
How were these Clay alternatives chosen?
They are the other tools in Sales & Customer Intelligence, then the rest of Data Analysis & Business, ordered free tiers first and capped at 9. There is no sponsorship and no paid placement in that ordering — only the pricing tier decides.
All Clay alternatives
Browse Sales & Customer Intelligence →Unify
Sales & Customer Intelligence
✦ WhyA Clay alternative — Credit-based AI GTM platform combining intent signals, enrichment and outreach.
- Credit-based AI GTM platform combining intent signals, enrichment and outreach
- Genuine free plan: 100 credits/seat/month, up to 3 seats
- Read-only Salesforce/HubSpot sync on Pro tier
Salesforce Agentforce
Sales & Customer Intelligence
✦ WhyA Clay alternative — Build/deploy autonomous agents natively across Salesforce Sales/Service/Marketing Cloud.
- Build/deploy autonomous agents natively across Salesforce Sales/Service/Marketing Cloud
- Free "Foundations" tier: 200k Flex Credits + Agent Builder on Enterprise Edition+
- Three parallel pricing models: per-conversation, flex credits, or per-user
HubSpot Breeze
Sales & Customer Intelligence
✦ WhyA Clay alternative — Suite of AI agents (Customer, Prospecting, Content, Data) built into HubSpot CRM.
- Suite of AI agents (Customer, Prospecting, Content, Data) built into HubSpot CRM
- Included credits on every plan tier (500-5,000/mo) plus outcome-based pricing
- Customer Agent billed per resolved conversation since April 2026
Apollo.io
Sales & Customer Intelligence
✦ WhyA Clay alternative — Free Starter plan with unlimited contact emails (10,000 credits/mo fair-use).
- Free Starter plan with unlimited contact emails (10,000 credits/mo fair-use)
- AI Research drafts personalized outbound messaging from signals
- Combined lead database + engagement + conversation intelligence in one tool
Zendesk AI
Sales & Customer Intelligence
✦ WhyA Clay alternative — AI Agents resolve up to claimed 80% of complex service issues across channels.
- AI Agents resolve up to claimed 80% of complex service issues across channels
- Outcome-based pricing for automated resolutions, not just seats
- Intelligent Triage auto-classifies tickets; Admin Copilot surfaces ops insights
lemlist
Sales & Customer Intelligence
✦ WhyA Clay alternative — lemAgent AI sources leads, personalizes outreach and drafts replies.
- lemAgent AI sources leads, personalizes outreach and drafts replies
- True multichannel: email, LinkedIn, SMS, WhatsApp, calls in one sequence
- AI call summaries with CRM auto-fill
Smartlead
Sales & Customer Intelligence
✦ WhyA Clay alternative — Unlimited sending mailboxes across all plans.
- Unlimited sending mailboxes across all plans
- AI-driven inbox warmup and deliverability optimization (SmartDelivery)
- Add-on AI voice dialer (SmartDialer)
Gong
Sales & Customer Intelligence
✦ WhyA Clay alternative — Revenue intelligence from call recordings.
- Revenue intelligence from call recordings
- Deal risk and coaching insights
- AI agents for sales workflows
- Enterprise pricing
Intercom Fin
Sales & Customer Intelligence
✦ WhyA Clay alternative — AI support agent that resolves tickets.
- AI support agent that resolves tickets
- Answers from your help content
- Pay-per-resolution model
- Human handoff built in