What is the best free alternative to Clay?
Twenty CRM is the closest free alternative to Clay: same Sales & Customer Intelligence sub-category, and it is free. Open-source CRM with custom objects, fields and views
Best free Clay alternatives
Looking for a free alternative to Clay? Here are 9 sales & customer intelligence worth trying — 8 with a free tier. Clay itself is free tier + paid.
| Tool | Clay (you searched) | Twenty CRM | Unify | HubSpot Breeze |
|---|---|---|---|---|
| Pricing | freemium | free | freemium | freemium |
| Best for | AI-powered data enrichment and prospecting | Open-source CRM with custom objects, fields and views | Credit-based AI GTM platform combining intent signals, enrichment and outreach | Suite of AI agents (Customer, Prospecting, Content, Data) built into HubSpot CRM |
| Visit | Open ↗ | Open ↗ | Open ↗ | Open ↗ |
Clay alternatives — straight answers
Are there free Clay alternatives?
Yes — 8 of the 9 alternatives listed here are free or freemium: Twenty CRM, Unify, HubSpot Breeze, Apollo.io, Zendesk AI. The other 1 are trial or paid.
Is Clay free?
Clay is free tier + paid. There is a free tier you can work in, with paid plans above it.
How were these Clay alternatives chosen?
They are the other tools in Sales & Customer Intelligence, then the rest of Data Analysis & Business, ordered free tiers first and capped at 9. There is no sponsorship and no paid placement in that ordering — only the pricing tier decides.
All Clay alternatives
Browse Sales & Customer Intelligence →✦ WhyA Clay alternative — Open-source CRM with custom objects, fields and views.
- Open-source CRM with custom objects, fields and views
- AI agents and chat built in
- Self-host with Docker Compose or use twenty.com cloud
- 57.7k GitHub stars
Unify
Sales & Customer Intelligence
✦ WhyA Clay alternative — Credit-based AI GTM platform combining intent signals, enrichment and outreach.
- Credit-based AI GTM platform combining intent signals, enrichment and outreach
- Genuine free plan: 100 credits/seat/month, up to 3 seats
- Read-only Salesforce/HubSpot sync on Pro tier
HubSpot Breeze
Sales & Customer Intelligence
✦ WhyA Clay alternative — Suite of AI agents (Customer, Prospecting, Content, Data) built into HubSpot CRM.
- Suite of AI agents (Customer, Prospecting, Content, Data) built into HubSpot CRM
- Included credits on every plan tier (500-5,000/mo) plus outcome-based pricing
- Customer Agent billed per resolved conversation since April 2026
Apollo.io
Sales & Customer Intelligence
✦ WhyA Clay alternative — Free Starter plan with unlimited contact emails (10,000 credits/mo fair-use).
- Free Starter plan with unlimited contact emails (10,000 credits/mo fair-use)
- AI Research drafts personalized outbound messaging from signals
- Combined lead database + engagement + conversation intelligence in one tool
Zendesk AI
Sales & Customer Intelligence
✦ WhyA Clay alternative — AI Agents resolve up to claimed 80% of complex service issues across channels.
- AI Agents resolve up to claimed 80% of complex service issues across channels
- Outcome-based pricing for automated resolutions, not just seats
- Intelligent Triage auto-classifies tickets; Admin Copilot surfaces ops insights
✦ WhyA Clay alternative — AI agent that finds suppliers, compares products and drafts sourcing steps on Alibaba.com.
- AI agent that finds suppliers, compares products and drafts sourcing steps on Alibaba.com
- Free plan with optional paid upgrades
- Accio Work adds agentic sourcing tasks
- Mobile apps on iOS and Android
✦ WhyA Clay alternative — Free plan for up to 3 seats and 50,000 records.
- Free plan for up to 3 seats and 50,000 records
- Ask Attio and AI agents with monthly AI credits on the free plan
- Automatic contact enrichment and email/calendar sync
- API, webhooks and workflows included
✦ WhyA Clay alternative — Free plan: 50 credits per month for email finding and verification.
- Free plan: 50 credits per month for email finding and verification
- AI Assistant with 10 AI lead searches per month
- Connect one email account for sequences of up to 500 recipients
- No credit card required
lemlist
Sales & Customer Intelligence
✦ WhyA Clay alternative — lemAgent AI sources leads, personalizes outreach and drafts replies.
- lemAgent AI sources leads, personalizes outreach and drafts replies
- True multichannel: email, LinkedIn, SMS, WhatsApp, calls in one sequence
- AI call summaries with CRM auto-fill