Clay

AI-powered data enrichment and prospecting

What Clay does

  • AI-powered data enrichment and prospecting
  • 100+ data providers in one table
  • Claygent researches accounts for you
  • Free plan

Clay — straight answers

What is Clay?

Clay is listed under Sales & Customer Intelligence, in the Data Analysis & Business category on Flocci AI Tools. AI-powered data enrichment and prospecting. It is freemium — a usable free tier with paid plans above it, and it lives at clay.com.

Is Clay free?

Clay is freemium: there is a free tier you can work in and paid plans above it. It is one of 391 freemium tools in the catalog, all labelled the same way so you are never surprised by a paywall.

What can Clay do?

Clay does 4 things the catalog singles out: Ai-powered data enrichment and prospecting; 100+ data providers in one table; claygent researches accounts for you; free plan.

What is the best free alternative to Clay?

Apollo.io is the closest free alternative: it sits in the same Sales & Customer Intelligence sub-category and is free tier + paid plans. HubSpot Breeze, Salesforce Agentforce and Unify also start free. The full list is on the alternatives page.

See the full list →

Gong

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Intercom Fin

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  • AI support agent that resolves tickets
  • Answers from your help content
  • Pay-per-resolution model
  • Human handoff built in

Instantly

Sales & Customer Intelligence
  • Unlimited email accounts with built-in warmup and deliverability tooling
  • AI Sales Agent and AI Reply Agent automate outreach and replies
  • Bundled 450M+ B2B lead database with credit-based enrichment

lemlist

Sales & Customer Intelligence
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  • lemAgent AI sources leads, personalizes outreach and drafts replies
  • True multichannel: email, LinkedIn, SMS, WhatsApp, calls in one sequence
  • AI call summaries with CRM auto-fill

Smartlead

Sales & Customer Intelligence
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  • Unlimited sending mailboxes across all plans
  • AI-driven inbox warmup and deliverability optimization (SmartDelivery)
  • Add-on AI voice dialer (SmartDialer)

Nooks

Sales & Customer Intelligence
  • AI parallel dialer connects reps to 3x more live prospects
  • AI Coach runs call scoring and roleplay training
  • Human-in-the-loop: AI handles research/admin, reps handle conversations

Head-to-head comparisons