Apollo.io

Free Starter plan with unlimited contact emails (10,000 credits/mo fair-use)

What Apollo.io does

  • Free Starter plan with unlimited contact emails (10,000 credits/mo fair-use)
  • AI Research drafts personalized outbound messaging from signals
  • Combined lead database + engagement + conversation intelligence in one tool

Apollo.io — straight answers

What is Apollo.io?

Apollo.io is listed under Sales & Customer Intelligence, in the Data Analysis & Business category on Flocci AI Tools. Free Starter plan with unlimited contact emails (10,000 credits/mo fair-use). It is freemium — a usable free tier with paid plans above it, and it lives at apollo.io.

Is Apollo.io free?

Apollo.io is freemium: there is a free tier you can work in and paid plans above it. It is one of 391 freemium tools in the catalog, all labelled the same way so you are never surprised by a paywall.

What can Apollo.io do?

Apollo.io does 3 things the catalog singles out: Free starter plan with unlimited contact emails (10,000 credits/mo fair-use); ai research drafts personalized outbound messaging from signals; combined lead database + engagement + conversation intelligence in one tool.

What is the best free alternative to Apollo.io?

Clay is the closest free alternative: it sits in the same Sales & Customer Intelligence sub-category and is free tier + paid plans. HubSpot Breeze, Salesforce Agentforce and Unify also start free. The full list is on the alternatives page.

See the full list →

Apollo.io alternatives

Compare all alternatives →

Clay

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Gong

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Intercom Fin

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  • AI support agent that resolves tickets
  • Answers from your help content
  • Pay-per-resolution model
  • Human handoff built in

Instantly

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  • Unlimited email accounts with built-in warmup and deliverability tooling
  • AI Sales Agent and AI Reply Agent automate outreach and replies
  • Bundled 450M+ B2B lead database with credit-based enrichment

lemlist

Sales & Customer Intelligence
trial
  • lemAgent AI sources leads, personalizes outreach and drafts replies
  • True multichannel: email, LinkedIn, SMS, WhatsApp, calls in one sequence
  • AI call summaries with CRM auto-fill

Smartlead

Sales & Customer Intelligence
trial
  • Unlimited sending mailboxes across all plans
  • AI-driven inbox warmup and deliverability optimization (SmartDelivery)
  • Add-on AI voice dialer (SmartDialer)

Head-to-head comparisons