Metricool

4M+ professionals using the platform per vendor — one of the largest social scheduling/analytics tools

What Metricool does

  • 4M+ professionals using the platform per vendor — one of the largest social scheduling/analytics tools
  • Unified dashboard across organic social + Meta/Google/TikTok ad campaigns, not scheduling-only
  • Publishes an annual large-scale social media study (39.7M posts analyzed in 2026)

Metricool — straight answers

What is Metricool?

Metricool is listed under AI Social Media & Creator Tools, in the Productivity & Workflow category on Flocci AI Tools. 4M+ professionals using the platform per vendor — one of the largest social scheduling/analytics tools. It is freemium — a usable free tier with paid plans above it, and it lives at metricool.com.

Is Metricool free?

Metricool is freemium: there is a free tier you can work in and paid plans above it. It is one of 391 freemium tools in the catalog, all labelled the same way so you are never surprised by a paywall.

What can Metricool do?

Metricool does 3 things the catalog singles out: 4m+ professionals using the platform per vendor — one of the largest social scheduling/analytics tools; unified dashboard across organic social + meta/google/tiktok ad campaigns, not scheduling-only; publishes an annual large-scale social media study (39.7m posts analyzed in 2026).

What is the best free alternative to Metricool?

Buffer is the closest free alternative: it sits in the same AI Social Media & Creator Tools sub-category and is free tier + paid plans. Predis.ai and Repurpose.io also start free. The full list is on the alternatives page.

See the full list →

Metricool alternatives

Compare all alternatives →

Buffer

AI Social Media & Creator Tools
freemium
  • 195,000+ monthly active users as of early 2026 per vendor
  • Unlimited AI (caption rewriting, hashtags, repurposing) included in every plan, including free
  • Cross-platform scheduling across 12 networks including Bluesky and Mastodon

Predis.ai

AI Social Media & Creator Tools
freemium
  • Generates the actual media assets (images/video/ads), not just captions or scheduling
  • Competitor-insight and brand-aligned design features bundled with generation
  • 5/5 rating across 3,000+ user reviews per vendor-cited aggregation

Repurpose.io

AI Social Media & Creator Tools
freemium
  • Automates turning one long-form video/podcast into 15+ platform-native pieces of content
  • Direct integrations across YouTube, TikTok, Instagram, Facebook, LinkedIn and podcast hosts
  • Long-established player (since 2018) still actively developed in 2026

Notion AI

AI Note-Taking & Docs
freemium
  • AI across docs, wikis, databases and projects
  • Cross-document Q&A and writing
  • Connectors to Slack, Drive and more
  • Free personal plan

Mem

AI Note-Taking & Docs
freemium
  • Self-organizing, AI-first notes
  • Auto-tagging and smart search
  • Chat with your knowledge base
  • Free tier

Coda AI

AI Note-Taking & Docs
freemium
  • Docs that combine text, tables and apps
  • AI to summarize, draft and automate
  • Coda Brain across your workspace
  • Free plan available

Head-to-head comparisons