AI Social Media & Creator Toolsfreemium

Metricool

4M+ professionals using the platform per vendor — one of the largest social scheduling/analytics tools

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What Metricool does

  • 4M+ professionals using the platform per vendor — one of the largest social scheduling/analytics tools
  • Unified dashboard across organic social + Meta/Google/TikTok ad campaigns, not scheduling-only
  • Publishes an annual large-scale social media study (39.7M posts analyzed in 2026)

Metricool — straight answers

What is Metricool?

Metricool is listed under AI Social Media & Creator Tools, in the Productivity & Workflow category on Flocci AI Tools. 4M+ professionals using the platform per vendor — one of the largest social scheduling/analytics tools. It is freemium — a usable free tier with paid plans above it, and it lives at metricool.com.

Is Metricool free?

Metricool is freemium: there is a free tier you can work in and paid plans above it. It is one of 426 freemium tools in the catalog, all labelled the same way so you are never surprised by a paywall.

Can I use Metricool in a browser, or is there an app?

Metricool works in a normal browser tab with no install. It is available on the web, iOS, Android and a Chrome extension. You can sign in with a Google account.

What can Metricool do?

Metricool does 3 things the catalog singles out: 4m+ professionals using the platform per vendor — one of the largest social scheduling/analytics tools; unified dashboard across organic social + meta/google/tiktok ad campaigns, not scheduling-only; publishes an annual large-scale social media study (39.7m posts analyzed in 2026).

What is the best free alternative to Metricool?

Buffer is the closest free alternative: it sits in the same AI Social Media & Creator Tools sub-category and is free tier + paid plans. Postiz, Publer and Repurpose.io also start free. The full list is on the alternatives page.

See the full list →

Metricool alternatives

Compare all alternatives →

Buffer

AI Social Media & Creator Tools
freemium
  • 195,000+ monthly active users as of early 2026 per vendor
  • Unlimited AI (caption rewriting, hashtags, repurposing) included in every plan, including free
  • Cross-platform scheduling across 12 networks including Bluesky and Mastodon
Visit

Predis.ai

AI Social Media & Creator Tools
trial
  • Generates the actual media assets (images/video/ads), not just captions or scheduling
  • Competitor-insight and brand-aligned design features bundled with generation
  • 5/5 rating across 3,000+ user reviews per vendor-cited aggregation
Visit

Repurpose.io

AI Social Media & Creator Tools
freemium
  • Automates turning one long-form video/podcast into 15+ platform-native pieces of content
  • Direct integrations across YouTube, TikTok, Instagram, Facebook, LinkedIn and podcast hosts
  • Long-established player (since 2018) still actively developed in 2026
Visit

Postiz

AI Social Media & Creator Tools
freemiumNew
  • Open-source (AGPL) social scheduler covering 20-30+ networks with a calendar composer
  • Built-in AI assistant for captions, images and video, plus public API, CLI and MCP server
  • Free to self-host; hosted plans are paid
Visit

Publer

AI Social Media & Creator Tools
freemiumNew
  • Schedules posts to major networks from one dashboard with an AI Assist for captions and ideas
  • RSS automations and a shared media library
  • Free plan covers 3 social accounts with a limited number of scheduled posts
Visit

Typefully

AI Social Media & Creator Tools
freemiumNew
  • Writing and scheduling editor for X, LinkedIn, Threads and Bluesky
  • Free plan with the editor and basic scheduling
  • Free AI writer, tweet and LinkedIn post generators with no login
  • AI assistant is on paid tiers
Visit

Head-to-head comparisons

Metricool vs BufferMetricool vs Predis.aiMetricool vs Repurpose.ioMetricool vs PostizMetricool vs PublerMetricool vs Typefully